Our work / Express Oil and Brakes
Website + Google Ads cleanup · Exeter, NHExpress Oil and Brakes
A family-owned oil change and brake shop on Epping Road. Their Wix site took 7 seconds to load on a phone and every Google ad sent people to the same long home page.
Where they were
The old site was one long Wix page. The phone number showed up near the bottom, there were no tap-to-call buttons, and the services page still had Wix's placeholder text on it.
Six Google ads were running, and all of them landed on that home page. One ad still advertised NH inspection stickers, which the state dropped in 2026.
Hours, prices and the business name didn't match between Google, Facebook, CARFAX and the site.
What we built
A page for every service
Oil changes, brakes, tires, suspension, repairs, inspections, fleet and a full list of every service, each with real prices for most cars.
Built for the phone
Tap to call and directions on every screen, the shop's open or closed status live, and the real specials from the counter board.
Ads that land on the right page
Brake searches land on the brakes page, oil change searches on the oil change page. Out-of-date ad links removed and wasted searches blocked.
Everything in the owner's name
The domain and the site live in the owner's own account. No monthly website fee, and updates are a text away.
On a phone, where their customers are.
Most of their visitors find them on Google from a phone, so that's where we started.
